Services provided: Branding, Custom Ecommerce, Site Replication Technology

Purpose: IIR has been a leader in strategic innovation through the development and production of large scale events and conferences in industries such as Marketing Innovation, New Product Development, Pharmaceuticals and Telecommunications. Offering over 200+ conferences and annual events to date and featuring some of the most sought-after experts in their fields, IIR came to Janmedia with the need for a fresh look to their existing corporate site, as well as flexible technology solutions to drive their emerging pipeline of e-marketing campaigns.

Process: There were several key objectives to meet during the design phase of this project. First and foremost, IIR required the ability for each of their events to be marketed independently on the Web while still enabling a centralized e-commerce, member portal and content administration solution to support each of the independent sites. In addition, the technology solution had to support existing internal business processes and workflows associated with their already successful information-based marketing strategies.

To initiate this ground-up custom solution, our designers and systems analysts engaged with IIR representatives in an extensive discovery phase to uncover IIR's key business and system processes. For a complex project like IIR's, on-site "power days" were facilitated by Janmedia to immerse into the organization's culture, interview key stakeholders, and perform real-time wireframing exercises for critical components. These activities ensure alignment of the product vision and expose potential downstream impacts that may not have been clearly identified during the proposal process.

Following detailed requirements documentation authored by Janmedia, graphics and design phases were completed. Programming of the highly customized implementation of Rainforest® Administration Suite then commenced to design a flexible, centralized infrastructure to support IIR's e-commerce and reporting needs.

 

 

Features include a sophisticated portlet-based replication module to enable IIR's web team to release an unlimited number of event websites via "plug and play" content administration tools. They can choose pre-designed templates for easy setup of event websites (no programming skills required) or they can meet any desired look/feel through customizable style sheets created by their more tech savy in-house designers.

Post release to a live user environment, Janmedia continued testing and ongoing support activities to ensure long term success of the project.

Payoff: In addition to the IIR corporate site at www.iirusa.com, sister implementations sharing similar technology features were developed exclusively for IIR, including www.ibclifesciences.com and www.pti-international.com. All three of these projects have led to increased online sales and lead generation, while also reducing overhead cost of doing business on the Web.