Washington, DC, May 11, 2007 – Janmedia Interactive, Inc, a Washington DC based Interactive Agency, has partnered with international pharmaceutical leader GlaxoSmithKline to create a "smoke free virtual community."

Portal visitors will be able to access the community from any local machine with an internet connection. Once signed into the virtual community, site users will be able to create personalized avatars to represent themselves online…selecting from a multitude of different physical and personality characteristics to match their real life personas.

"The goals are to create a fun and interactive medium for individuals to declare they're quitting of smoking, share this news with friends and encourage them to quit too, as well as learn more information about GlaxoSmithKline's broad array of service offerings that can assist in the process of quitting," states Janmedia Executive Vice President Kevin May. Another strategic focus of the web system is to improve upon the already strong brand recognition of NiQuitinCQ (NicodermCQ as it is marketed as in the United States) throughout the European Union, one of the company's more successful pharmaceutical products developed to assist the act of quitting smoking. "As a former smoker myself, I can easily sympathize with individuals out there looking to kick the habit. We're really excited to have this opportunity to work with such an esteemed organization with such noble intentions."

Janmedia's "virtual community" will be created through blending advanced Flash and PHP programming, allowing for diverse interactive components to be infused into an extremely user friendly and accessible interface. "It will be quick, easy to use, and have a great variance of attributes to choose from...really allowing the end user to customize an avatar that expresses them accurately," again states Mr. May. "Although we are working within an extremely quick development deadline, this type of project really allows our creative talent to stretch their minds and is the type of work that we at Janmedia love engaging in…it's fun, but it also serves a good cause."
 

About Janmedia Interactive
Janmedia is an international full-service interactive agency headquartered near Washington DC, that provides clients with a wide range of services including rich media and traditional graphic and web design, integrated marketing, branding, software development, interactive CD and DVD production, and eCommerce and eLearning system development. Janmedia strives to provide one stop shop style design solutions for companies of all sizes and backgrounds with focus on high quality, adaptability and compliance with existing usability and accessibility standards.

For more information, Contact:
Matt Scherrer
Principal
Toll free: (800)-566-8009 Ext 306
mscherrer@janmedia.com