Bohning Celebrates 60th Anniversary with New Website 2005-08-19
Falls Church, VA, Aug 19, 2005 - The Bohning Company, an archery market industry leader, has engaged Janmedia Interactive Inc. to implement a large-scale, e-commerce solution and supporting software systems as well as to revitalize the company's digital image. "The goal is to create an exceptional online user experience that will result in an increased brand awareness," said Kevin May, Janmedia's Vice President of Business Development.
Janmedia was chosen based on its ability to come up with an original and innovative look and feel. "We are looking to convey an extreme sports image but with more testosterone," said Rick Mowery, Ad Director for Bohning Company. The new site has two functions to fulfill: 1) to introduce investors to the Bohning Company and its products, and 2) to allow high volume e-commerce transactions among the wide range of products offered by Bohning including golf accessories, archery gear, tree colorant and lure-lac. Rainforest e-Commerce platform utilization will allow for effective transactional and management capabilities.
About Rainforest Content Management
Rainforest is a premier enterprise content management platform developed by Janmedia. Utilizing Rainforest allows Janmedia clients to reduce long term cost exposure by taking advantage of its inherent text editor, page creator, automatic archive, user access management, statistical and other capabilities
Rainforest is designed to power enterprise-grade business identity websites, e-commerce, eLearning, intranet/extranet as well as data-heavy portal solutions. By effectively utilizing Java 4-Tier architecture and XML, Rainforest provides an adaptable framework and launching point from which a system can efficiently grow and integrate with other external applications and servers. J2EE and XML is the ideal environment for growth.
"Anyone who knows how to edit a Microsoft Word document can manage a website with Rainforest Administration Suite sofware and take advantage of emerging technologies such as RSS feeds, WAP wireless publishing and eLearning. Site maintenance, once the exclusive domain of HTML programmers and software engineers, can now be done by any member of your staff, thus realizing substantial savings for your company." Filip Wosko, CTO, Janmedia-Europe.
About Janmedia Interactive
Janmedia is an international full-service interactive agency that provides clients with a wide range of services including new media and traditional graphic design, integrated marketing, branding, software development, interactive CD and DVD production, and eCommerce and eLearning system development. Janmedia strives to provide one stop shop style design solutions for companies of all sizes and backgrounds with focus on high quality, adaptability and compliance with existing usability and accessibility standards.
Visit our website at http://www.janmedia.com.
For more information, contact Xiya Li Account Manager
Janmedia-North America toll free: (800)-566-8009, ext 308 e-mail: xli@janmedia.com