Falls Church, VA, Aug 19, 2005 - Maudlin and Son Manufacturing Company is undergoing a complete rebranding with the help of Janmedia Interactive Agency. Janmedia was chosen from among other interactive agencies for its unique ability to implement both the identity rebranding as well as the software development components of this job.

Janmedia's design division is working on the redesign of Maudlin's digital identity including logo, website look, print collateral materials and environmental graphics. Janmedia's software division implements the integrated e-commerce systems and database solutions. Maudlin and Son is an industry leader that specializes in the manufacturing of custom built shims and shim stock products. The unique characteristics and attributes of Maudlin's products makes this a relatively complex e-commerce implementation. Rainforest e-commerce system allows Janmedia to implement this sophisticated attribute based system without sacrificing the client's brand image integrity and at the same time enabling the client to integrate the solution with other off-line databases and applications.

About Rainforest Content Management

Rainforest is a premier enterprise content management platform developed by Janmedia. Utilizing Rainforest allows Janmedia clients to reduce long term cost exposure by taking advantage of its inherent text editor, page creator, automatic archive, user access management, statistical and other capabilities

Rainforest is designed to power enterprise-grade business identity websites, e-commerce, eLearning, intranet/extranet as well as data-heavy portal solutions. By effectively utilizing Java 4-Tier architecture and XML, Rainforest provides an adaptable framework and launching point from which a system can efficiently grow and integrate with other external applications and servers. J2EE and XML is the ideal environment for growth.

"Anyone who knows how to edit a Microsoft Word document can manage a website with Rainforest Administration Suite and take advantage of emerging technologies such as RSS feeds, WAP wireless publishing and eLearning. Site maintenance, once the exclusive domain of HTML programmers and software engineers, can now be done by any member of your staff, thus realizing substantial savings for your company." Filip Wosko, CTO, Janmedia-Europe

About Janmedia Interactive

Janmedia is an international full-service interactive agency that provides clients with a wide range of services including new media and traditional graphic design, integrated marketing, branding, software development, interactive CD and DVD production, and eCommerce and eLearning system development. Janmedia strives to provide one stop shop style design solutions for companies of all sizes and backgrounds with focus on high quality, adaptability and compliance with existing usability and accessibility standards.