Services Provided: Branding, Custom Ecommerce, Flash-XML Integration
Purpose: Maudlin and Sons, a leading manufacturer of industrial products since 1938, came to Janmedia looking for a ground-up, complete re-branding and web overhaul. Although Maudlin had a well established reputation within the industrial product sector, they were looking to reach a broader audience by strengthening their web presence. They were also looking for a highly functional yet easy to maintain custom electronic system to offer their inventory across great distances.
Process: Looking for a vast departure from their previous branding elements and concurrent web system, the first step was to allow Janmedia artists to redesign the outdated logo. By applying conceptual representations of the very components that represent Maudlin's core service offerings, Janmedia was able to successfully create a modernized logo featuring individually custom cut pieces coming together to fit a whole. This theme was then replicated throughout the "look and feel" of the graphical interface.
From here the graphic artists took aim at creating an advanced Flash banner that could be updated and managed via a Content Management System. Capitalizing on the technical expertise of our Programming team married with the flexibility of our technology Platform, the XML based Rainforest Administration System, Janmedia was able to successfully create a dynamic Flash header managed at the CMS level.
Once the graphical branding component was complete, the Janmedia project team focused on developing a custom enterprise electronic commerce system to match the client's business operating processes. These features included a sophisticated database controlled cross-referencing of products, integrated tracking of shipping, custom batch uploading module to accommodate Maudlin's expansive inventory of products, and advanced database driven searching.
Payoff: Janmedia was able to successfully recreate the client's branding, collateral and web presence, while also ushering in a multitude of greater functionality. Since the launch of the website, Maudlin has retained Janmedia again for additional services including Search Engine Optimization campaigns.
